What exactly do I do? My business card says SEO Strategist but what does that actually mean?
I have loved making websites ever sine I was in middle school and that has translated into a career on the web. Just by following my creative passions and endless sense of curiosity I now have the pleasure of being paid to do what I enjoy. The internet has come a long way since the days of my youth when AOL and dial-up modems were cutting edge technologies. Now, the Internet is the worlds number one source of information and has surpassed every other communication medium.
Search Engine Optimization
Building a website is only half the battle. The internet is a huge place, how will your visitors find you? Search Engine Optimization is a very specialized industry but it is vital to the success of your online presence. With trillions of web pages in existence being found is becoming a greater challenge every day!
Analytics and Research
The most important part of Internet marketing is making sure you are tracking your efforts with useful metrics. Web Analytics is the key to tracking the performance of your website. Knowledge is power.
Pay Per Click Advertising
My newest skillset addition is pay per click marketing. I felt that this was a natural extension of my search knowledge and pursued it shortly after I realized that having a strong understanding of both organic and paid will make me a better SEO.
Hosting & Server Administration
I prefer to work with a standard LAMP stack. This includes Linux, Apache, MySQL, PHP, Ruby on Rails. You may be wondering why an SEO strategist would need to have knowledge of hosting and server environments. My philosophy is simply this: If you cannot setup a web server, build a database driven site, program the HTML/CSS and host it, then you will forever lack all the knowledge you will need to optimize it for the Search Engines.