It did not take me long to transition from just developing and creating websites to also marketing and promoting them on the web.  It would break my heart to see a business owner invest in a beautiful website but fail to properly promote or market it so that it provides a measurable and definable return on investment.  Search engine optimization was a perfect fit for someone like me who has a strong technical and analytics background that is required to optimize websites and measure search engine optimization campaigns.

My SEO Experience

I have been practicing SEO for 4 years and have had to opportunity to work with a wide array of companies, individuals and websites.  Below is a list of SEO skills and activities that I can provide.  I have considerable experience working in the pharmaceutical industry and how to best optimize a website while following the marketing standards set by DDMAC and OPDP.

• On-page(HTML) optimization
• Digital Asset Optimization (Video, Images, PDFs)
• Mobile Website SEO and best practices
• Social SEO and Google+ optimization
• Link building and link creation
• SEO 101 Training
• Press release optimization & training
• Monthly and Quarterly Reports
• Search Insights and Competitor Analysis
• Google Rich Snippets and Schema.org

Heres a short list of some of the tools I find useful and have experience using for search engine optimization.

Tools &  Software

• Advanced Web Ranking
• Advanced Link Manager
• Raven Tools
• Google Analytics
• Majestic SEO
• Linkscape
• Wordtracker
• Google & Bing Webmaster Tools
• Open Site Explorer
• Conductor Searchlight (Enterprise SEO platform)